In mid-2022, Fox Outdoor Products released a new Ecommerce website on the Shopify B2C platform. Over the course of ten months, I headed a team that included myself, our photographer/copywriter, and two backend developers. I was in charge of the website's overall Construction, Design, User Experience, and ensuring over 400 products were uploaded on the website and organized appropriately. Most importantly, I was responsible for implementing a B2B/Wholesale channel under the same URL which sold to consumers. This B2B channel would supply our wholesale customers with their own unique pricing, content, information, dashboard, and more. As a result of the platform switch, I was also required to create new customer journey maps and internal operation processes, along with providing documentation and training to Fox employees. During development, I was responsible for planning, managing, and executing:
- Website Design & integrating Branding
- User Experience
- Customer Journey
- Product entry & organization (over 400 products)
- Solutions for a B2B/Wholesale channel
- Implementing SEO solutions
- Creating wholesale and consumer content
- Front-end Troubleshooting & Testing
- Internal operation processes
- Educating staff members
After launch, I was responsible for and maintained all:
- Wholesale and consumer content
- Design updates & changes
- Pricing implementations
- Product data & information
- Customer account information
- Customer Support
- Front-end Troubleshooting & Testing