From when I started at Fox, the marketing department had roughly 15 total images of our gear and product in the field. This low number of images dramatically limited marketing possibilities and the overall visual identity of the company. I began to manage and work directly with our inhouse Photographer as a two-person team for numerous photoshoots, and with my direction over the years there are now over 1,200 product lifestyle images that the company utilized for web, print, marketing and internal purposes. This continues to elevate Fox's brand message and visual identity as the photography is not only a showcase of the products but is a way to connect Fox gear and people to nature or an urban setting.
